Our Yule incense is intended for use during the Winter Solstice, being designed to be burned in celebration of that pagan holiday. During this time, it makes a potent addition to your altar and spells, or can simply be burned in reverence. Alternatively, it can also be burned any time throughout the year that you are seeking the cheer and goodwill found around this holiday. Handcrafted, and of the highest quality, these charcoal based incense sticks are perfect for enhancing the atmosphere of your home or being included in use for your favorite Yule spells and rituals. Bulk packs are 100 g and are sold by weight - not stick count. Weight may be slightly less due to evaporation and drying of the excess liquid after packaging. Stick count varies due to several factors but is usually 95 - 100 sticks although the count is NOT guaranteed.